The Marketing & Health Connection: Increase Your Ranking in LinkedIn

The Marketing & Health Connection: Increase Your Ranking in LinkedIn: "With more than 85 million users and “a new member being added every second”, LinkedIn is often regarded to as the premier social networking ..."

Increase Your Ranking in LinkedIn

With more than 85 million users and “a new member being added every second”, LinkedIn is often regarded to as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote and market their products and services. Source: LinkedIn


Who’s on LinkedIn? To put it simply; everyone: full and part time employees, contractors, freelance writers, key decision makers from every type of industry or company can be found on LinkedIn.

So what makes LinkedIn so popular amongst the business-minded professional? As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). LinkedIn represents a valuable demographic for marketers with an affluent and influential membership across the world. Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals like yourself to help run your business more efficiently and smoothly. Source: LinkedIn

With that said, LinkedIn is a MUST have if you are looking for a new job, change careers, advertise/market your own business and grow your network.  If you currently have a LinkedIn page profile and noticed your not showing up in the first page of your "keyword" searches, or you haven't yet created one, I will show you how to obtain this. 

Step 1. Go to LinkedIn and sign up/in to your account
Step 2. Use keywords & key phrases that are relevant to your career field in 5 areas on your LinkedIn account.  Headline, Current Work Experience, Past Work, Summary & Specialties.  Be sure to list them in the same order in each area.  For example take a look at my LinkedIn profile and you will see that the keywords/keyphrases are listed in the same order in each of the areas I listed above.
Step 3. It is a MUST that you finish profile completeness.  To do this, LinkedIn will walk you step-by-step on how to achieve this.  There are two steps that are vital to completing this task, and that is to get "endorsements" from your colleages, friends, people you did business with, and to fill out your profile in it's entirety, leaving nothing out.  Remember to add a professional picture to your profile as well.  People want to see who you are. 
Step 4. At the top right of the LinkedIn home page type in relevant key words to your industry, then click on the magnifying glass icon to search for yourself.  Do you come up in the first page of results?  If not, you need to go back and repeat Steps 2 and 3 to rank high.  With Step 2 the way you order your key words or how you list them (tweeking them a bit) may make a big difference in how you rank. 
Step 5. LinkedIn Groups - join one or several related to your industry and/or create your own group.  Groups break down huge barriers for connecting with influences in your industry and if starting your own, you become a "master" in your field and much more exposure to your profile or company page. 

Placing key words and key phrases in the right areas of your profile is called Search Engine Optimization (SEO) and can take some time to master this.  It can be tedious and time consuming.  But once you get it right, there is no stopping you.  Setting up social media pages, profiles and accounts can be frustrating to say the least.  I set up personal and business profiles and can also connect and engage with your clients, potential clients, business colleages, etc for a nominal fee.  Please visit Extreme PR today for more information on how you can be set up and ready to be a part of the social media revolution and grow your business expenentially.

As Erik Qualman says "We don't have a choice on whether we do social media, the question is how well we do it".   

Please feel free to leave your comments, share this blog with your friends, colleagues and especially people that are just getting started with blogging, their own business or want to learn how to do social media marketing. 

Sincerely,

Jennifer Martin (aka: Jen)

Understanding Multiple Sclerosis..........

You should know that MS can progress silently even without visible symptoms. That is why it is important to start a treatment as soon as possible. Fortunately, people with multiple sclerosis have more choices than ever before when it comes to treatment. Understanding multiple sclerosis and what treatment is right for you is a conversation that you and your doctor need to have. Remember, one of the most important goals of any treatment should be to delay the progression of MS related disability.

What is MS (Multiple Sclerosis)?


The term "multiple sclerosis" means "many scars." This is because multiple sclerosis is a chronic condition characterized by scars or lesions in the spinal cord and the brain.

Over 400,000 people in the United States and as many as 2.5 million people worldwide have been diagnosed with multiple sclerosis.  Multiple sclerosis affects almost twice as many women as men.

MS hits most often in people between the ages of 20 and 50 years.  People with multiple sclerosis are diagnosed in the prime of their lives, which adds to the fear and anxiety often felt in the wake of a diagnosis.

Multiple sclerosis is a central nervous system disease, meaning it affects the brain, the spinal cord and the optic nerve. Multiple sclerosis symptoms occur because the connections between the brain and the body's nerves are damaged. The effects of MS are often compared to the way faulty electrical wiring can lead lights to flicker. In a similar way, multiple sclerosis causes problems in signaling throughout the nervous system, which lead to symptoms such as tingling, numbness, blurred vision, and walking problems.

Multiple sclerosis is considered an autoimmune disease


The immune system is a complex network of cells that helps our bodies fight off infection. Crucial to the normal functioning of the immune system is the ability of immune system cells to recognize the difference between healthy cells that are part of the body and unhealthy invaders such as bacteria and viruses. In autoimmune diseases, the immune system loses this ability to distinguish between host and invader. Certain cells in the immune system start attacking healthy tissue as if it were an infection. This is what scientists believe happens in multiple sclerosis. Cells that normally fight infection start attacking the myelin around nerve fibers as if it were an invader.

Though multiple sclerosis has been recognized as a disease since the mid 1800's, its cause still remains a mystery. Scientists are working with several theories about the cause of multiple sclerosis as their foundation for efforts toward a cure.

Response to infection or virus

Scientists suspect that multiple sclerosis may be indirectly linked to a virus or bacteria. Researchers are currently studying if genetically predisposed individuals have a inappropriate immune response to a virus or bacteria, and this immune response leads to MS. Recently, some viruses have been linked to a potential for developing MS. However, there is no evidence that MS is contagious.

Genetics play a role

Multiple sclerosis is not directly inherited, but it is clear that genetic factors play a role in who gets the disease. Children and siblings of people with MS are at higher risk of getting the disease. Non-identical twins have the same risk as that of any other sibling, but the identical twin of a patient with MS has a much higher risk of getting the disease. Even though genetics are clearly involved, the fact that the identical twin of a person with MS does not always get the disease tells us that more than genetics is involved.

Geography

The place where you grew up also plays a role in determining who is more likely to get multiple sclerosis. Multiple sclerosis is more common in cooler areas of the globe. In the United States, Northern states have higher rates of MS than Southern states, and Canada has a rate of MS double that of the US. However, the geographical effect only seems to apply to the first fifteen years of life. If you grew up in a Northern state and then moved to a Southern state at 25 years old, your risk of MS would be the same as for anyone who never left. Moving to a warmer climate after age 15 confers no protection.

Types of MS

While multiple sclerosis symptoms and course of illness can vary from person to person, there are four forms of the disease-relapsing-remitting MS, secondary progressive MS, primary progressive MS, and relapsing progressive

Relapsing-remitting MS: This type shows clearly defined flare-ups or relapses with some amount of recovery in between. It affects about 85% of all people with MS.

Secondary progressive MS: While technically a form of progressive MS, this type acts more like a relapsing form of MS in its early-to-mid stage, with relapses and remissions being quite common. But then a more continuous loss of physical and cognitive functions starts to take over, and flare-ups or relapses become less common. Fifty percent of people with relapsing-remitting MS will develop secondary progressive MS within 10 years of their initial diagnosis.

Relapsing progressive MS: PRMS affects about 5% of people with MS. It is characterized by steady worsening of symptoms and occasional relapses.

Primary progressive MS: In this type of multiple sclerosis, there are no flare-ups or relapses, but over a period of years, there is gradual loss of physical and cognitive functions. This form of MS affects about 10% of all people with MS.

Nerve Damage and Demyelination

You may have heard that multiple sclerosis involves something called demyelination. Demyelination is damage that occurs to the protective sheath, called myelin, which surrounds nerve fibers.

Nerve fibers, called axons, connect the muscles and sensory fibers to the brain and the spinal cord. Electrical impulses travel along these axons, bringing information back and forth across the brain, the spinal cord and the nerves. This communication over the axons is vital to everything your body does.

Surrounding these axons at regular intervals is a sheath made of fat and protein called myelin. Myelin protects the axons and also helps speed up the signals traveling along the spinal cord and in the brain. For example, when you decide to take a walk, myelin helps ensure that the signal from your brain that tells your leg to move gets there immediately and intact.

Symptoms of multiple sclerosis occurs when this myelin is damaged, which slows down and interrupts the electrical impulses traveling to and from the brain and the spinal cord. When these electrical impulses can't get to their destination efficiently or can't get there at all, symptoms develop.

Multiple sclerosis can damage the myelin in many places throughout the central nervous system. This is why people with MS have symptoms in various places throughout their bodies.

Multiple sclerosis symptoms are unpredictable

Many people with multiple sclerosis wonder why their symptoms may suddenly appear, last a few weeks, and then clear up completely. The reason for this is that damaged myelin can often heal itself. However, with multiple sclerosis, though the myelin may heal enough to alleviate symptoms, scars and lesions are often left behind indicating where the damage was done. These scars can build up and themselves interfere with the electrical impulses traveling across the central nervous system. In addition, in places where the myelin does not heal, the axon itself can become damaged.

When working with your healthcare provider to choose the best multiple sclerosis treatment for you, consider if you would be comfortable with daily or weekly intra-musclular shots, sub-cutaneous shots, or do you prefer pill form? 
I personally was diagnosed with M.S. in 1987.  I was just turning 18 years old.  If you would like to read about the experiences I've had with M.S. please visit my website for more information. 

I would love to hear from you on whether you've had M.S. for quite some time or you are newly diagnosed.  Let's connect and help each other.

God Bless,

Jennifer L. Martin

Google Search Becomes More Social, Integrates Flickr, Twitter & Quora

Google Search Becomes More Social, Integrates Flickr, Twitter & Quora

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15 Ways to Increase Your Facebook Stature

Secrets to becoming a Facebook power user: Use the right touch, tools & tactics to build authority


This is part 2 of a 4-part series on using Facebook strategically by SocialMediaBiz.


Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. For professional networking, some people turn to social networks like LinkedIn or A Small World.
 
Unveal the secrets to how to use Facebook to your advantage.  Did this blog help you?  Leave your comments below. 

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