Gearing up for Twitter’s self-serve advertising launch — currently in beta stage with only a small selection of advertisers — the company announced its acquisition of spam and malware protection service Dasient on Monday.
Dasient will be integrated into Twitter’s “revenue engineering team because they have a deep understanding of advertising-platform security issues,” says Rachael Horwitz, a spokesperson for Twitter. The team will be very valuable as Twitter continues to expand its ad products.
Twitter introduced its new ad service in November 2011 to a “handful” of advertisers. The self-serve platform lets advertisers purchase ads without going through a sales representative. Anyone with a credit card and the desire to utilize “Promoted Products” to boost their brand recognition can get on-board with this service. However, the service is not yet available to the public.
Twitter has moved slowly into paid advertising, Click here to continue reading story.
Dasient will be integrated into Twitter’s “revenue engineering team because they have a deep understanding of advertising-platform security issues,” says Rachael Horwitz, a spokesperson for Twitter. The team will be very valuable as Twitter continues to expand its ad products.
Twitter introduced its new ad service in November 2011 to a “handful” of advertisers. The self-serve platform lets advertisers purchase ads without going through a sales representative. Anyone with a credit card and the desire to utilize “Promoted Products” to boost their brand recognition can get on-board with this service. However, the service is not yet available to the public.
Twitter has moved slowly into paid advertising, Click here to continue reading story.
Story by: Mashable
