Monday, February 28, 2011

The Marketing & Health Connection: Increase Your Ranking in LinkedIn

The Marketing & Health Connection: Increase Your Ranking in LinkedIn: "With more than 85 million users and “a new member being added every second”, LinkedIn is often regarded to as the premier social networking ..."

Increase Your Ranking in LinkedIn

With more than 85 million users and “a new member being added every second”, LinkedIn is often regarded to as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote and market their products and services. Source: LinkedIn


Who’s on LinkedIn? To put it simply; everyone: full and part time employees, contractors, freelance writers, key decision makers from every type of industry or company can be found on LinkedIn.

So what makes LinkedIn so popular amongst the business-minded professional? As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). LinkedIn represents a valuable demographic for marketers with an affluent and influential membership across the world. Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals like yourself to help run your business more efficiently and smoothly. Source: LinkedIn

With that said, LinkedIn is a MUST have if you are looking for a new job, change careers, advertise/market your own business and grow your network.  If you currently have a LinkedIn page profile and noticed your not showing up in the first page of your "keyword" searches, or you haven't yet created one, I will show you how to obtain this. 

Step 1. Go to LinkedIn and sign up/in to your account
Step 2. Use keywords & key phrases that are relevant to your career field in 5 areas on your LinkedIn account.  Headline, Current Work Experience, Past Work, Summary & Specialties.  Be sure to list them in the same order in each area.  For example take a look at my LinkedIn profile and you will see that the keywords/keyphrases are listed in the same order in each of the areas I listed above.
Step 3. It is a MUST that you finish profile completeness.  To do this, LinkedIn will walk you step-by-step on how to achieve this.  There are two steps that are vital to completing this task, and that is to get "endorsements" from your colleages, friends, people you did business with, and to fill out your profile in it's entirety, leaving nothing out.  Remember to add a professional picture to your profile as well.  People want to see who you are. 
Step 4. At the top right of the LinkedIn home page type in relevant key words to your industry, then click on the magnifying glass icon to search for yourself.  Do you come up in the first page of results?  If not, you need to go back and repeat Steps 2 and 3 to rank high.  With Step 2 the way you order your key words or how you list them (tweeking them a bit) may make a big difference in how you rank. 
Step 5. LinkedIn Groups - join one or several related to your industry and/or create your own group.  Groups break down huge barriers for connecting with influences in your industry and if starting your own, you become a "master" in your field and much more exposure to your profile or company page. 

Placing key words and key phrases in the right areas of your profile is called Search Engine Optimization (SEO) and can take some time to master this.  It can be tedious and time consuming.  But once you get it right, there is no stopping you.  Setting up social media pages, profiles and accounts can be frustrating to say the least.  I set up personal and business profiles and can also connect and engage with your clients, potential clients, business colleages, etc for a nominal fee.  Please visit Extreme PR today for more information on how you can be set up and ready to be a part of the social media revolution and grow your business expenentially.

As Erik Qualman says "We don't have a choice on whether we do social media, the question is how well we do it".   

Please feel free to leave your comments, share this blog with your friends, colleagues and especially people that are just getting started with blogging, their own business or want to learn how to do social media marketing. 

Sincerely,

Jennifer Martin (aka: Jen)

Friday, February 18, 2011

Understanding Multiple Sclerosis..........


You should know that MS can progress silently even without visible symptoms. That is why it is important to start a treatment as soon as possible. Fortunately, people with multiple sclerosis have more choices than ever before when it comes to treatment. Understanding multiple sclerosis and what treatment is right for you is a conversation that you and your doctor need to have. Remember, one of the most important goals of any treatment should be to delay the progression of MS related disability.

What is MS (Multiple Sclerosis)?


The term "multiple sclerosis" means "many scars." This is because multiple sclerosis is a chronic condition characterized by scars or lesions in the spinal cord and the brain.

Over 400,000 people in the United States and as many as 2.5 million people worldwide have been diagnosed with multiple sclerosis.  Multiple sclerosis affects almost twice as many women as men.

MS hits most often in people between the ages of 20 and 50 years.  People with multiple sclerosis are diagnosed in the prime of their lives, which adds to the fear and anxiety often felt in the wake of a diagnosis.

Multiple sclerosis is a central nervous system disease, meaning it affects the brain, the spinal cord and the optic nerve. Multiple sclerosis symptoms occur because the connections between the brain and the body's nerves are damaged. The effects of MS are often compared to the way faulty electrical wiring can lead lights to flicker. In a similar way, multiple sclerosis causes problems in signaling throughout the nervous system, which lead to symptoms such as tingling, numbness, blurred vision, and walking problems.

Multiple sclerosis is considered an autoimmune disease


The immune system is a complex network of cells that helps our bodies fight off infection. Crucial to the normal functioning of the immune system is the ability of immune system cells to recognize the difference between healthy cells that are part of the body and unhealthy invaders such as bacteria and viruses. In autoimmune diseases, the immune system loses this ability to distinguish between host and invader. Certain cells in the immune system start attacking healthy tissue as if it were an infection. This is what scientists believe happens in multiple sclerosis. Cells that normally fight infection start attacking the myelin around nerve fibers as if it were an invader.

Though multiple sclerosis has been recognized as a disease since the mid 1800's, its cause still remains a mystery. Scientists are working with several theories about the cause of multiple sclerosis as their foundation for efforts toward a cure.

Response to infection or virus

Scientists suspect that multiple sclerosis may be indirectly linked to a virus or bacteria. Researchers are currently studying if genetically predisposed individuals have a inappropriate immune response to a virus or bacteria, and this immune response leads to MS. Recently, some viruses have been linked to a potential for developing MS. However, there is no evidence that MS is contagious.

Genetics play a role

Multiple sclerosis is not directly inherited, but it is clear that genetic factors play a role in who gets the disease. Children and siblings of people with MS are at higher risk of getting the disease. Non-identical twins have the same risk as that of any other sibling, but the identical twin of a patient with MS has a much higher risk of getting the disease. Even though genetics are clearly involved, the fact that the identical twin of a person with MS does not always get the disease tells us that more than genetics is involved.

Geography

The place where you grew up also plays a role in determining who is more likely to get multiple sclerosis. Multiple sclerosis is more common in cooler areas of the globe. In the United States, Northern states have higher rates of MS than Southern states, and Canada has a rate of MS double that of the US. However, the geographical effect only seems to apply to the first fifteen years of life. If you grew up in a Northern state and then moved to a Southern state at 25 years old, your risk of MS would be the same as for anyone who never left. Moving to a warmer climate after age 15 confers no protection.

Types of MS

While multiple sclerosis symptoms and course of illness can vary from person to person, there are four forms of the disease-relapsing-remitting MS, secondary progressive MS, primary progressive MS, and relapsing progressive

Relapsing-remitting MS: This type shows clearly defined flare-ups or relapses with some amount of recovery in between. It affects about 85% of all people with MS.

Secondary progressive MS: While technically a form of progressive MS, this type acts more like a relapsing form of MS in its early-to-mid stage, with relapses and remissions being quite common. But then a more continuous loss of physical and cognitive functions starts to take over, and flare-ups or relapses become less common. Fifty percent of people with relapsing-remitting MS will develop secondary progressive MS within 10 years of their initial diagnosis.

Relapsing progressive MS: PRMS affects about 5% of people with MS. It is characterized by steady worsening of symptoms and occasional relapses.

Primary progressive MS: In this type of multiple sclerosis, there are no flare-ups or relapses, but over a period of years, there is gradual loss of physical and cognitive functions. This form of MS affects about 10% of all people with MS.

Nerve Damage and Demyelination

You may have heard that multiple sclerosis involves something called demyelination. Demyelination is damage that occurs to the protective sheath, called myelin, which surrounds nerve fibers.

Nerve fibers, called axons, connect the muscles and sensory fibers to the brain and the spinal cord. Electrical impulses travel along these axons, bringing information back and forth across the brain, the spinal cord and the nerves. This communication over the axons is vital to everything your body does.

Surrounding these axons at regular intervals is a sheath made of fat and protein called myelin. Myelin protects the axons and also helps speed up the signals traveling along the spinal cord and in the brain. For example, when you decide to take a walk, myelin helps ensure that the signal from your brain that tells your leg to move gets there immediately and intact.

Symptoms of multiple sclerosis occurs when this myelin is damaged, which slows down and interrupts the electrical impulses traveling to and from the brain and the spinal cord. When these electrical impulses can't get to their destination efficiently or can't get there at all, symptoms develop.



Multiple sclerosis can damage the myelin in many places throughout the central nervous system. This is why people with MS have symptoms in various places throughout their bodies.

Multiple sclerosis symptoms are unpredictable

Many people with multiple sclerosis wonder why their symptoms may suddenly appear, last a few weeks, and then clear up completely. The reason for this is that damaged myelin can often heal itself. However, with multiple sclerosis, though the myelin may heal enough to alleviate symptoms, scars and lesions are often left behind indicating where the damage was done. These scars can build up and themselves interfere with the electrical impulses traveling across the central nervous system. In addition, in places where the myelin does not heal, the axon itself can become damaged.

When working with your healthcare provider to choose the best multiple sclerosis treatment for you, consider if you would be comfortable with daily or weekly intra-musclular shots, sub-cutaneous shots, or do you prefer pill form? 
I personally was diagnosed with M.S. in 1987.  I was just turning 18 years old.  If you would like to read about the experiences I've had with M.S. please visit my website for more information. 

I would love to hear from you on whether you've had M.S. for quite some time or you are newly diagnosed.  Let's connect and help each other.

God Bless,

Jennifer L. Martin




Friday, February 11, 2011

15 Ways to Increase Your Facebook Stature

Secrets to becoming a Facebook power user: Use the right touch, tools & tactics to build authority


This is part 2 of a 4-part series on using Facebook strategically by SocialMediaBiz.


Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. For professional networking, some people turn to social networks like LinkedIn or A Small World.
 
Unveal the secrets to how to use Facebook to your advantage.  Did this blog help you?  Leave your comments below. 






Wednesday, February 9, 2011

Check out the latest blog from The Marketing & Health Connection MHC Social Media Platforms & How to Remain Productive http://ow.ly/3TvgM

Social Media Platforms & How to Remain Productive

So if you're anything like me when I first started getting involved with social media (several years ago at this point) I signed up for a personal Facebook profile & LinkedIn profile to get my feet wet in the social media arena.  I wasn't too keen on Twitter at the time, I honestly thought it was a waste of time.  I also have several blogs I post to on occassion - Wordpress, Blogspot, and on my website.  Having that amount of blogs I want to post on several times a week if not daily and posting status updates on my Facebook profile, got to be very time consuming. 

Now several years later after being in the social media marketing arena and being the founder of Extreme PR, I have discovered that in order to market your business in today's "Socialnomic" times, businesses have to have a Facebook fan page, a Twitter account, a LinkedIn professional page, a YouTube channel and a blog.  I know it sounds like a lot to manage but in these simple steps you will find it's easier than you think it is. 

Step 1. On a piece of paper number starting from 5, 4, 3, 2, 1 .  For #5, list the site you use the most on a daily basis.  For #4, write the 2nd most used site on daily basis, etc.  (For example: for me I would list as follows:
5. Facebook
4. Twitter
3. LinkedIn
2. Blogspot
1. Wordpress)

Step 2. Next to #5 write down "five one minute activities"
                         #4 write down "four one minute activities"
                        #3 write down three one minute activities
                        #2 write down two one minute activities
                        #1 write down one one minute activity"
What exactly does this mean?  For Facebook I will view my newsfeeds and "like" a post or comment on someone's post, check my in-box and reply to messages.  So I am only spending 5 minutes each day connecting and engaging with my fans, friends and family on Facebook.  For Twitter I will check my @mentions, my newsfeed and comment or retweet something that caught my eye, plus I will post a couple of  comments regarding social media marketing or health.  And I'm only spending 4 minutes (minimum) a day connecting & engaging with my followers, plus by continually posting new comments I'm gaining new followers every day.  Do you see how the pattern works.  The times listed next to each social media platform is the bare minimum you need to set aside each day to continually be interacting with your potential customers, fans, friends and family.  This is a form of social media marketing.  

Recently I have discovered a way to automate all my posts to all my social media platforms and it goes out to all of them at once with the click of a button.  There are several platforms to choose from and you might want to experiement with them to see which one you like the best. 

There is Tweetdeck - TweetDeck is your social browser for Twitter, Facebook, Foursquare and Buzz. TweetDeck is your mobile browser or use it on your computer for staying in touch with what's happening on Twitter, Facebook, Foursquare and Buzz. TweetDeck makes it easy to stay up to date and organized no matter where you are.  Click here to see the video on how it works on your mobile phone.

(A Twitter, Facebook, Foursquare or Buzz account is required)  More info: http://bit.ly/deFnGO.

Then there's the popular HootSuite - "HootSuite is the Social Media Dashboard!"

According to HootSuite; "Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website."

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.  There is a basic free version which allows you to incorporate 4 social networks.  With the paid versions (premium plans) you are allowed unlimited social networks. 

I encourage you to try Tweetdeck & HootSuite and let me know which platform you like the best. 

Did this blog help you?  I'd like to hear your comments & feedback in the space below.  It not only let's me know what your opinions are, but it strikes up other topics to talk about in future posts. 

Thanks for reading,

Jen Martin







 

A Social Media Valentine's Day | Socialnomics

Tuesday, February 8, 2011

How to Add Facebook XFBFML Like Button & Social Plugins to Your Web Pages & Wordpress Posts

Facebook's new Open Graph protocol is now official, having been announced and launched this past Wednesday at the Facebook f8 Conference. It is the successor to Facebook Connect which will be slowly phased out, and it is a big improvement, making it much easier to "socialize" your Web pages into Facebook's hyper-expanding social network.

According to Hyperarts "I must admit it was hard to sit still at the f8 conference after Mark Zuckerberg made the announcement in his keynote address and I attended a couple sessions that delved deeper into the Social Plugins and the Open Graph protocol. As soon as possible, which happens to be today, I decided to start experimenting by adding some social plugins to my WordPress blog."

Hyperarts Tim Ware decided he could save others a lot of time by writing up a tutorial. So here it is....

Adding the Facebook Social Plugins to your Web Page or Blog — XFBML or iFrame?

Facebook offers two methods to add their social plugins to your Web page or blog posts:

1.A simple iframe which can be easily dropped into the Web page code;

2.The XFBML tag, which requires that your page/post make a call to the JavaScript SDK and that your page be set up as a Facebook application (quite easy).

I decided to go the XFBML route which, although a bit more complicated, is more feature rich than the iframe method. For example, after clicking on your Like/Recommend button, the user can add a comment to the profile post. With the XFBML Like button, the post on the user's personal profile looks like this (if, and only if, they add a comment)

With the iFrame Like button (or if the user doesn't add a comment with your XFBML version), the post on a user's profile shows up like this:

With the iFrame Like button (or if the user doesn't add a comment with your XFBML version), the post on a user's profile shows up like this:


New WordPress Plugins for Facebook Social Plugins

If you'd be happy with the simpler iframe method, there are already several WordPress plugins to add the Like button. And here's a good post on adding the iframe Like button. But, remember, with the iframe method you can't use the extended features such as the user being able to add a comment when "liking" your post or blog. There is also a WordPress plugin that will add the XFBML social plugins to your blog, by Otto.


Create an Application - Tell Facebook Your Website, Web Page or Post is an Application

The Web page or blog post to which you will add Facebook's social plugins or other features that interact with Facebook's Graph API will be viewed by Facebook as an "application," which allows the page or post to use the JavaScript SDK. Here is the drill:



Finish reading this article by going to Hyperarts website. 


 











Read more: http://www.hyperarts.com/blog/how-to-add-facebook-like-button-social-plugins-to-wordpress-posts/#ixzz1DPdzkBlN

Friday, February 4, 2011

Blue Fingers Brass Knuckles: The Power of Inspiration, Faith, Courage & Love

Do you or someone you know suffer from Multiple Sclerosis, Thyroid Cancer, Severe Anemia, have had or going through Weight Loss Surgery? 

In my book Blue Fingers Brass Knuckles I go in-depth about these topics of what I've experienced and how it can help you.  You have only heard what the doctors have told you and have not experienced these things personally.  Now get a patient's perspective who's actually experienced it.  I encourage you to pick up a copy and then share it with your friends, family & loved ones. 

If you have already read it, I would love to hear your feedback.  You can either leave them in the box below, or visit my website

Happy reading & enjoy!

Sincerely,

Jennifer L. Martin

R.I.P. 3 Ways Facebook is Killing Your Website

Do you have a web site?  Are you selling products and services on it?  The way we used to view web sites and interact with them isn't the same anymore.  This is a must read article. 

The game used to be relatively simple. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! A digital marketing success story.


Not now.

Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era.


Who killed the website? Facebook, of course.

3 Ways Facebook is Killing Your Website according to Jay Baer.

I would love your feedback after reading this article.  Leave your comments in the box below. 

Happy Reading!





Is Your Business Ready for the Now Revolution?

This interview by Social Media Examiner Michael Stelzner with Jay Baer, co-author of the brand new book "The Now Revolution" and founder of the popular blog ConvinceandConvert.com Jay talks about social media marketing, his experience writing the book and about where this crazy, fast-moving industry is headed.


How to Get Your Social Media Message Right

In this video interview by Social Media Examiner Michael Stelzner with Michael Brito, vice president of Edelman Digital explains why there's a need to get Your Social Media Message Right today and how businesses can use governance and training to do this. 

http://www.socialmediaexaminer.com/how-to-get-your-social-media-message-right/

Thursday, February 3, 2011

HOW TO: Leverage Social Media for Career Success

http://mashable.com/2009/04/07/social-media-career-success/

"Social media tools are becoming mandatory for career success. They are free advertising and give you the ability to connect directly with hiring managers, entrepreneurs and recruiters, instead of applying for jobs through job boards, which are black holes."

Tuesday, February 1, 2011

26 Tips to Enhance Your Experience on LinkedIn

With more than 85 million users and a new member joining every second, LinkedIn is considered the Premier social networking site for business professionals.  Companies also utlize LinkedIn to market their products & services. 

Let's explore LinkedIn together and see if you can identify new ways to enhance your experience.  These tips will reference both personal and company perspectives.

  1. Applications - As LinkedIn suggests you can add third-party applications to enrich your profile, share & collaborate with your network and get the key insights that help you be much more effective.  There are currently 19 applications to choose from.  Depending on what you want to highlight you can give a good example of your specialties, areas of interest and work samples.
  2. Blog Links - You can import your blog posts into LinkedIn with applications such as Blog Link WordPress LinkedIn.  It's a powerful way to engage your connections (network) with material you have written.  And if they haven't already been visiting your blog on a regular basis, your posts will automatically appear on their newsfeed in their LinkedIn updates. 
  3. Company Pages - LinkedIn now offers "company pages" where they can showcase much more about their business.  With the new products & services tab, companies are able to feature products & services with descriptive content.  Videos can also be embedded on the page; one per product or service.  At this time you can only upload videos from YouTube; although YouTube expects that to change in the near future.
  4. Direct Ad Campaigns - LinkedIn Direct Ads allow you to target ads by industry, company, geography, job function, seniority, age, gender, and other demographics.  Ads can appear as a media box, banner ad or text hyperlink.  Ads are pay-per-click or by impressions and can be stopped at any time. 
  5. Events - With the events application you can browse by event type, topic, location and even add your own event for people to find, promote and attend.  You can share with your network and also purchase paid advertising options targeting specific audiences on LinkedIn. 
  6. Follow Companies - This makes it easy for you to follow events or breaking news of the companies you are interested in.  You see information regarding new job openings, new hires & promotions, employee reviews, and how to contact a recruiter.
  7. Groups - LinkedIn Groups are a great way to keep abreast of topics of interest to you and to network with others in your field. To find groups go to LinkedIn Group Directory.
  8. Help Center - You can reference LinkedIn's help center when you have questions and receive step-by-step instructions.
  9. Images - A profile picture is one of the key elements to make your profile complete. LinkedIn allows you to resize your photo, but not edit it.  Choose your picture carefully, taking into consideration, clothing, location, good lighting, and is professional.  You can specify who see's your picture: my connections, my network or everyone.
  10. Jobs - When looking for a job you can look into companies of interest to you and see if you know anyone who works for that company in your network.  You can use LinkedIn's advanced search to look by company, location & title. Check it out if you're looking for ways to enhance your job search.
  11. Keywords - Use keywords to optimize your profile in three main areas: Tagline, summary & specialties.  Copy your keywords, word for word in each area to ensure you get high rankings within LinkedIn.  Use keywords that are specific to your industry & skills. In the specialties section be sure to include your location so you come up in searches.  (Learn more about SEO in #19)
  12. Link to your LinkedIn profile - Be sure to include your LinkedIn URL in your email signature, on your website, info tab on your Facebook profile, and blog.  As well as your print marketing materials & business card.
  13. Mobile - Connect with LinkedIn on your mobile phone. There are apps for iPhone, Blackberry & Palm.  For all other phones go to LinkedIn Mobile.  The iPhone app for LinkedIn has recently been updated.  Learn more about the latest version.
  14. Network Statistics - With network statistics you can see information about your network, including how many users you can reach through your connections.  Your network grows every time you add a connection.  To get there, click on the profile tab, and you'll see four more tabs: My Connections, Imported Contacts, Profile Organizer and Network Statistics.
  15. Organizer - Profile organizer is a feature on premium accounts that enables you to bookmark LinkedIn searches on profiles, company pages, and job you may want to apply for.  You can save the information to a folder of your choice, and add details  and notes that you may want to keep track of.
  16. Proactive - Use LinkedIn proactively.  Don't create an account and let it go stagnant.  Here are four ways to be proactive: 1). gain more visibility by adding more connections, 2). increase your rank with search engines by making your profile public & customizing your public profile URL to include your actual name (LinkedIn is ranked very high by search engines) 3). get business advice by finding answers to your most important questions and 4) conduct market research  by asking your potential clients or customers what their greatest needs are.
  17. Questions - One of the most utilized features of LinkedIn is their questions & answers section. Questions can be used for networking and marketing purposes.  Many people make answering their questions a way to demonstrate their expertise.  Here are four unique ways to get traffic to your blog from LinkedIn Answers:
           * Create a new blog post in response to a question
           * Answer a question linking to relevant existing posts
           * Create a stand signature for your answers
           * Create a blog post asking a question that includes pictures

  18. Recommendations - they are a very important part of your LinkedIn profile.  LinkedIn suggests that users with recommendations are three times as likely to get inquiries through LinkedIn searches.  To initiate a recommendation request, go to the profile tab and select Recommendations.  There you will find a list of your jobs & eduction you can choose what you want to be recommended for.  Decide whom you will ask, create your customized message and send from within LinkedIn. 
 19. SEO on your LinkedIn profile - Customize your LinkedIn profile to include your real name (versus the default one LinkedIn gives you) and edit the links to your websites.
 20. Tools - LinkedIn has a number of productivity tools that you can use to search, build your network and manage your contacts.  You can download a toolbar for Outlook, browser toolbar, email signature, Mac search widget and a Google toolbar assistant.
 21. Updates - You can add Twitter to your LinkedIn profile and when you update your LinkedIn network by asking a question, sharing a thought or posting an article, you can choose whether to share it on Twitter at the same time.  It's a very powerful way to integrate the business side of your tweets.  You can also see the activity of your LinkedIn connections when you sign into LinkedIn on your home page; where you can take three actions on your networks updates: e.g. like comment or send a message. 
 22. Videos - The new Products & Services tab on LinkedIn's company pages gives you the ability to add product videos to your page.  This is an incredibly dynamic way to showcase and market more about your company.
 23. Weekly - Make LinkedIn an active part of your social networking and be sure to update your profile at least once a week (e.g. making a connection, requesting a recommendation, asking a question, adding a video or slide presentation, or simply by updating your status).
 24. Experience - Use the summary part of your profile to highlight the most important aspects of your experiences (be sure to use keywords) and what you have to offer.  Add specific specialties as well.
 25.  YouTube - YouTube's LinkedIn Channel is a great resource where you can see videos and short "in-tips" on topics such as creating a 100% complete profile, sharing your basic information, telling your job story through job history, and including details about your education.  You might want to consider subscribing to LinkedIn's YouTube Channel so you can be notified anytime when new videos are added.
 26. Zero in on connections - Focus on developing a quality network that can actually help you achieve your goals. 

 Final thoughts about LinkedIn - researching and writing about this blog sure has been an eye-opener for me about the number of robust features & possibilities for using LinkedIn.  I didn't utlize it as much as I should have in the past, and after attending quite a few workshops & researching I am now going to make it a daily habit of getting on LinkedIn and making new connections. 

What LinkedIn tactics would you add to this list?  Which ones are you already using?  What do you plan on looking into?  Enter your comments in the box below. 

Courtesy of SocialMedia Examiner & Jen Martin