With more than 85 million users and “a new member being added every second”, LinkedIn is often regarded to as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote and market their products and services. Source: LinkedIn
Who’s on LinkedIn? To put it simply; everyone: full and part time employees, contractors, freelance writers, key decision makers from every type of industry or company can be found on LinkedIn.
So what makes LinkedIn so popular amongst the business-minded professional? As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). LinkedIn represents a valuable demographic for marketers with an affluent and influential membership across the world. Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals like yourself to help run your business more efficiently and smoothly. Source: LinkedIn
With that said, LinkedIn is a MUST have if you are looking for a new job, change careers, advertise/market your own business and grow your network. If you currently have a LinkedIn page profile and noticed your not showing up in the first page of your "keyword" searches, or you haven't yet created one, I will show you how to obtain this.
Step 1. Go to LinkedIn and sign up/in to your account
Step 2. Use keywords & key phrases that are relevant to your career field in 5 areas on your LinkedIn account. Headline, Current Work Experience, Past Work, Summary & Specialties. Be sure to list them in the same order in each area. For example take a look at my LinkedIn profile and you will see that the keywords/keyphrases are listed in the same order in each of the areas I listed above.
Step 3. It is a MUST that you finish profile completeness. To do this, LinkedIn will walk you step-by-step on how to achieve this. There are two steps that are vital to completing this task, and that is to get "endorsements" from your colleages, friends, people you did business with, and to fill out your profile in it's entirety, leaving nothing out. Remember to add a professional picture to your profile as well. People want to see who you are.
Step 4. At the top right of the LinkedIn home page type in relevant key words to your industry, then click on the magnifying glass icon to search for yourself. Do you come up in the first page of results? If not, you need to go back and repeat Steps 2 and 3 to rank high. With Step 2 the way you order your key words or how you list them (tweeking them a bit) may make a big difference in how you rank.
Step 5. LinkedIn Groups - join one or several related to your industry and/or create your own group. Groups break down huge barriers for connecting with influences in your industry and if starting your own, you become a "master" in your field and much more exposure to your profile or company page.
Placing key words and key phrases in the right areas of your profile is called Search Engine Optimization (SEO) and can take some time to master this. It can be tedious and time consuming. But once you get it right, there is no stopping you. Setting up social media pages, profiles and accounts can be frustrating to say the least. I set up personal and business profiles and can also connect and engage with your clients, potential clients, business colleages, etc for a nominal fee. Please visit Extreme PR today for more information on how you can be set up and ready to be a part of the social media revolution and grow your business expenentially.
As Erik Qualman says "We don't have a choice on whether we do social media, the question is how well we do it".
Please feel free to leave your comments, share this blog with your friends, colleagues and especially people that are just getting started with blogging, their own business or want to learn how to do social media marketing.
Sincerely,
Jennifer Martin (aka: Jen)
Who’s on LinkedIn? To put it simply; everyone: full and part time employees, contractors, freelance writers, key decision makers from every type of industry or company can be found on LinkedIn.
So what makes LinkedIn so popular amongst the business-minded professional? As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010. More than one million companies have LinkedIn Company Pages (formerly known as company profiles). LinkedIn represents a valuable demographic for marketers with an affluent and influential membership across the world. Thousands of developers are using LinkedIn APIs to create innovative tools and services for professionals like yourself to help run your business more efficiently and smoothly. Source: LinkedIn
With that said, LinkedIn is a MUST have if you are looking for a new job, change careers, advertise/market your own business and grow your network. If you currently have a LinkedIn page profile and noticed your not showing up in the first page of your "keyword" searches, or you haven't yet created one, I will show you how to obtain this.
Step 1. Go to LinkedIn and sign up/in to your account
Step 2. Use keywords & key phrases that are relevant to your career field in 5 areas on your LinkedIn account. Headline, Current Work Experience, Past Work, Summary & Specialties. Be sure to list them in the same order in each area. For example take a look at my LinkedIn profile and you will see that the keywords/keyphrases are listed in the same order in each of the areas I listed above.
Step 3. It is a MUST that you finish profile completeness. To do this, LinkedIn will walk you step-by-step on how to achieve this. There are two steps that are vital to completing this task, and that is to get "endorsements" from your colleages, friends, people you did business with, and to fill out your profile in it's entirety, leaving nothing out. Remember to add a professional picture to your profile as well. People want to see who you are.
Step 4. At the top right of the LinkedIn home page type in relevant key words to your industry, then click on the magnifying glass icon to search for yourself. Do you come up in the first page of results? If not, you need to go back and repeat Steps 2 and 3 to rank high. With Step 2 the way you order your key words or how you list them (tweeking them a bit) may make a big difference in how you rank.
Step 5. LinkedIn Groups - join one or several related to your industry and/or create your own group. Groups break down huge barriers for connecting with influences in your industry and if starting your own, you become a "master" in your field and much more exposure to your profile or company page.
Placing key words and key phrases in the right areas of your profile is called Search Engine Optimization (SEO) and can take some time to master this. It can be tedious and time consuming. But once you get it right, there is no stopping you. Setting up social media pages, profiles and accounts can be frustrating to say the least. I set up personal and business profiles and can also connect and engage with your clients, potential clients, business colleages, etc for a nominal fee. Please visit Extreme PR today for more information on how you can be set up and ready to be a part of the social media revolution and grow your business expenentially.
As Erik Qualman says "We don't have a choice on whether we do social media, the question is how well we do it".
Please feel free to leave your comments, share this blog with your friends, colleagues and especially people that are just getting started with blogging, their own business or want to learn how to do social media marketing.
Sincerely,
Jennifer Martin (aka: Jen)
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